kc strategic design - limpets


Guerrilla marketing / design installation of limpets in Milan during the 2010 furniture fair.

Simple lightweight tensioned structures - ‘limpets’, made entirely out of reclaimed and reused materials - were seductively distributed across the city. Visitors were challenged in their usual role as design observers to participate by moving the structures to a place where they could serve a (different/new/better) purpose.

Exploiting the tensions and barriers between objects, systems and people within the framework of the modern urban landscape, the design hack was intended to inspire civic engagement and creativity.


The structures were photographed in various locations around Milan, placed as add-on elements to existing structures, highlighting the way to sustainable design events and even providing shelter from sun or rain.


An online counterpart of the installation, KRD Research Lab, was set up as experimental research and sustainable innovation platform for testing pre-design ideas, new materials and approaches. KRD Research Lab enabled visual documentation of both processes as well as their results.

Undertaken as part of creative development work for Kite Related Design, the installation and online platform also helped generate interest towards a market research survey.

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